WhatsApp Business API Pricing Update: Effective January 1, 2026
We’re sharing an important update regarding WhatsApp Business API pricing, following Meta’s latest announcement on per-message pricing changes.
These revised pricing rules will come into effect from January 1, 2026, and the updated charges will be reflected across the Botbee platform starting the same date.
What Are WhatsApp Conversation Credits (WCC)?
WhatsApp Conversation Credits (WCC) are used whenever a business sends template messages—including Marketing, Utility, or Authentication messages—through the Botbee platform.
The number of credits deducted depends on:
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The message category
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The recipient’s country
All charges are applied strictly according to Meta’s official pricing rules.
WhatsApp Business API Pricing Changes
Meta has announced updated pricing for WhatsApp messages across different categories. These changes apply on a per-message delivered basis and impact:
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Marketing messages
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Utility messages
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Authentication messages
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Service messages
🔗 Country-wise Updated Pricing
To view the latest country-specific pricing, visit:
https://site.botbee.io/whatsapp-api-pricing-with-volume-tier/https://e.aisensy.com/updated-pricing-1jan
Updated WhatsApp Pricing for India (Per Message Delivered)
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Marketing messages: ₹1.09
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Utility messages: ₹0.145
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Authentication messages: ₹0.145
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Service messages: Free (as per existing rules)
👉 Service messages will continue to remain free, provided they are sent within the active customer service window.
⚠️ Important: WhatsApp Conversation Credits are deducted only when a message is successfully delivered to the recipient.
Understanding the Customer Service Window
When a user sends a message to your business, a 24-hour customer service window is activated.
Each new message from the user resets this window.
During the active window:
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Free-form messages can be sent at no cost
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Service messages remain free
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Utility messages sent within this window are not charged
⚠️ Utility messages sent outside the active service window will be charged according to the applicable utility message pricing for the recipient’s country.
Country-wise WhatsApp Pricing
WhatsApp message pricing varies depending on the recipient’s country.
For the complete list of updated country-wise pricing, please refer to the link below:
What This Means for Botbee Users
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Updated WhatsApp message pricing will be reflected on the Botbee dashboard starting January 1, 2026
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Charges will be applied automatically based on:
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Message category
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Recipient’s country
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No changes are being made to service message pricing, which will continue to remain free within the customer service window
