How to Create Attractive WhatsApp Messages That Drive Engagement & Conversions
WhatsApp has emerged as one of the most powerful communication channels for businesses today. With open rates crossing 90%, the challenge is no longer reaching customers—it’s crafting attractive WhatsApp messages that truly capture attention, spark engagement, and convert.
In this guide, you’ll learn how to create WhatsApp messages that feel personal, relevant, and action-driven, along with real examples you can adapt using Botbee’s WhatsApp Business API tools.
Why Attractive WhatsApp Messages Matter
Unlike email or SMS, WhatsApp is a highly personal and conversational platform. Customers expect quick responses, clarity, and real value. Messages that feel generic or overly salesy are often ignored—or worse, blocked.
Well-crafted WhatsApp messages help you:
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Boost open and reply rates
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Build trust and long-term relationships
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Drive more conversions with fewer messages
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Reduce opt-outs and spam complaints
The focus isn’t on sending more messages—it’s about sending better ones.
Read more: How to Unban a Banned WhatsApp Number
What Makes a WhatsApp Message Truly Attractive?
An effective WhatsApp message blends clarity, personalization, and purpose. Here are the key elements that make the difference:
1. Personalization (Beyond Just Using a Name)
Messages that reflect user behavior or intent perform significantly better.
Example:
“Hi Ana 
We noticed you were exploring our WhatsApp automation features—here’s a quick demo you might like.”
With Botbee, you can personalize messages using:
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Customer name
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Location
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Purchase or browsing history
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Last interaction
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Funnel stage
2. Clear Value in the First Line
Your opening line decides whether the message is read or ignored.
Weak:
“We have an update for you.”
Strong:
“
Enjoy 15% off your next order—only valid for 24 hours!”
Always answer the customer’s unspoken question: “What’s in it for me?”
3. Conversational, Human Tone
WhatsApp isn’t email. Short sentences, friendly language, and minimal emojis feel more natural.
Example:
“Quick question 
Are you still interested in automating your WhatsApp replies?”
Botbee’s AI-powered chatbots help maintain this conversational tone—even at scale.
4. One Clear Call-to-Action (CTA)
Too many CTAs dilute conversions. Focus on one clear action per message.
Examples:
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“Reply YES to get started”
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“Tap below to complete your order”
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“Book your free demo now”
Types of Attractive WhatsApp Messages (With Examples)
1. Promotional Messages
Ideal for offers, discounts, and product launches.
Example:
“
Flash Sale Alert!
Get up to 30% OFF on our best-selling products.
Ends tonight.
Shop now”
Tips: Use urgency, keep it scannable, highlight one benefit.
2. Welcome Messages
Make a strong first impression.
Example:
“Welcome to [Brand Name], Ana!
You’ll receive exclusive offers, updates, and tips right here. Enjoy 10% off your first purchase!”
Botbee lets you automate welcome messages instantly after opt-in.
3. Abandoned Cart Messages
Highly effective when personalized and timely.
Example:
“Hey Jessica 
You left something in your cart!
Complete your order now and get FREE shipping 
”
Botbee triggers these messages based on real-time user actions.
4. Order & Transactional Messages
Clear and reassuring.
Example:
“
Order Confirmed!
Your order #45821 is on the way.
Track it here: [link]”
5. Re-engagement Messages
Perfect for inactive customers.
Example:
“We miss you, Jack 
Here’s a special offer just for you—valid till tonight!”
Use Botbee’s segmentation to avoid spamming active users.
6. Product Recommendation Messages
Based on past behavior or purchases.
Example:
“Hi Ana Based on your recent purchase, we think you’ll love this!
Check it out here: [link]”
7. Back-in-Stock Alerts
Example:
“Good news 
The item you were waiting for is back in stock!
Grab it before it sells out: [link]”
8. Appointment & Booking Reminders
Example:
“ Friendly reminder!
Your appointment is scheduled for tomorrow at 4 PM.
Reply YES to confirm.”
9. Feedback & Review Requests
Example:
“Thanks for your recent order
Could you take 30 seconds to share your experience?
Leave a review here: [link]”
10. Educational / Value-Based Messages
Example:
“
Quick tip!
Did you know you can automate WhatsApp replies in minutes?
Learn more here: [link]”
11. Event Invitations
Example:
“You’re invited
Join our free live demo on WhatsApp automation this Friday.
Save your seat: [link]”
12. Loyalty & Rewards Messages
Example:
“ You’ve earned rewards!
Redeem your loyalty points on your next order. Use them now: [link]”
13. Price Drop Alerts
Example:
“
Price Drop Alert!
The product you viewed is now available at a lower price. Buy now: [link]”
14. Referral Program Messages
Example:
“Love shopping with us?
Refer a friend and you both get ₹500 off! Share your referral link: [link]”
15. Seasonal & Festive Campaigns
Example:
“
Festive Special!
Celebrate with exclusive WhatsApp-only offers just for you. Shop now: [link]”
Best Practices for Writing Attractive WhatsApp Messages
Keep Messages Short & Skimmable
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2–4 short lines
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Simple language
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Easy to read in 3–5 seconds
Use Rich Media Wisely
With Botbee, you can send:
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CTA buttons
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Product carousels
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Click-to-WhatsApp ads that open instant conversations
Send Messages at the Right Time
Best-performing time slots:
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10 AM – 1 PM
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5 PM – 8 PM
Botbee allows time-zone-based scheduling and behavior-based automation.
Stay Compliant with WhatsApp Policies
Always:
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Get explicit user opt-in
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Deliver clear value
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Avoid spammy language
Botbee is an official WhatsApp Business Solution platform, ensuring built-in policy compliance.
How Botbee Helps You Scale Attractive WhatsApp Messaging
Manually creating high-quality WhatsApp messages doesn’t scale. Botbee makes it effortless with:
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AI-powered message templates
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No-code chatbot flow builder
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Advanced audience segmentation
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Scheduled broadcasts
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Real-time analytics & performance tracking
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Click-to-WhatsApp Ads management
Whether you’re a startup or an enterprise, Botbee helps turn WhatsApp into a high-converting customer engagement channel.
Final Thoughts
Attractive WhatsApp messages aren’t just about clever copy—they’re about timing, relevance, and value. When executed right, WhatsApp can become your most profitable communication channel.
By combining strong messaging with Botbee’s automation, AI, and analytics, you can send messages your customers genuinely want to read—and act on.
Ready to create high-converting WhatsApp messages? Try Botbee today.
